Guesswork Wins Trials.
Strategy Wins Tournaments.

Sanjana is our talented copywriter. As someone who has a master’s in English literature, she has a way with words & intuitively knows how to write high-converting copies that connect with the audience. Before beginning her journey as a writer, she worked as an IELTS trainer, teaching non-native English speakers to achieve a CEFR2 level in their exams. With her love for the English language, copywriting came naturally. It was almost the most logical next step in her career.

When she is not writing, she spends most of her time reading and painting the canvas. She is an ambivert who speaks her mind through her writing because even when speech fails her, the written word never does.

Sanjana also has her own beauty blog that she loves to experiment with, but at heart, she’s a geek who always researches the heck out of most things & adapts to all niches. As a writer, she is diligent about getting a story straight and fact-checks everything. Although we like to call her Ms. Flexible, her copies always retain traces of her unique writing voice — even when she adheres to tone and style guidelines for different niches. We are on the same page! Since I was unable to do the photoshoot because of the lockdown (ugh 😠), we can use casual pictures for now.

Anjali is our passionate founder & marketing strategist. She gets a kick out of finding novel ways to do things and solve problems, and brings a ‘devil’s advocate’ approach to everything.As a seasoned blogger and marketer, she is constantly searching for new marketing ideas and finding ways to integrate her creativity with digital media. She’s a nerd about everything digital, and always has her ear to the ground to pick up new trends, chatter & news surrounding marketing.

After working internationally with brands in the USA, Australia, Europe & Asia Pacific, and saving her clients millions of dollars in advertising spend — Anjali has had her hands in all things marketing. From helping to start a US based marketing agency from scratch, to leading the entire marketing team in her previous role, to developing plans where her clients couldn’t handle the downpour of number of leads — she established herself as one of the very few women in SEO who are doing the work and killing it.She has worked in everything from home renovation to Fintech & transformed their sales messaging & catapulted their SEO rankings to page #1. She has been writing & blogging for 10+ years now, and understands what it takes to take business ideas & create compelling brand stories around them. If you are looking for someone to craft your sales message from scratch, Anjali should be the person you call!

Sana saw many political instabilities growing up in her hometown in Kashmir, and finds meaning in working towards causes. Growing up, she quickly learned that the way out of her situation was knowledge — and she consumes A LOT of it on a daily basis. She is our source for marketing news & is generous with what she shares with the team.

After being selected as one of the only women to work in a project backed by Government of India in a crowd of 100+ men, she developed an app to streamline generation of question papers used in technical exams which was later sold to other institutions. She quickly moved on to work as the Web developer/Marketing Manager for a leading cookware brand in India, while she volunteered to help with digitization of non-profits working on causes like drug addictions. In her last role before AM Squaad, she was a digital marketing leader for a US based marketing agency & was quickly promoted within a month of her joining to work right alongside the CEO. Working heavily in local SEO & ranking small businesses on page 1 of google was what kept her going. Today, she is a versatile digital marketer with both the technical & creative skillset required to succeed in digital marketing.

Vinesh has the most dynamic background of anyone in the team. He has been with multiple start-ups, leading everything from B2B vendor operations to managing operations for their Customer Service Experience teams.While tech has been a core part for of most of his career, he is a creative at heart.

For 7+ years, he has been a household name within the Indian community in Malaysia as one of the finest event managers in the industry.Marketing was an obvious choice for him with his people skills & ability to build up teams from scratch and manage workflows seamlessly. It was also the perfect bridge to deploy ‘full brain’ thinking to all marketing campaigns, combining data with creativity.Vinesh inherently understands people, and knows how to captivate them both in events & online. With a Master’s in Counselling under his belt, he knows how to deploy behavioural psychology to inspire users to take action online. Most of his revenue for his own business before AM Squaad came from social media, and he leads AM Squaad’s Social Media Strategy today.

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